This limited edition rebranding of Honey Nut Cheerios creates awareness on the conservation of the declining bee population. Created out of recycled material, this cereal box was designed to reflect the raw and natural ingredients of Cheerios, along with the native habitat of the bees. With every purchase of this limited edition package of Honey Nut Cheerios, 10 cents will be donated
to The Xerces Society, a nonprofit organization that protects wildlife through the conservation of invertebrates and their habitats.
*2017 Student Division Silver Addy Award Recipient