The 5 Gyres Institute Digital

Advertising Campaign

This digital advertising campaign for The 5 Gyres Institute creates awareness on how balloon pollution is negatively effecting our wildlife populations and the environment. Using an object such as a balloon that is often seen in a positive manner, this campaign displays the overlooked reality of how harmful they can be to wildlife populations and the environment. Using balloon shaped text in vibrant colors, negative words are displayed that relate to the harsh effects these balloons possess. A call to action button using the hash tag #plasticfree is listed encouraging viewers to think about unnecessary plastic use. The button directs viewers to The 5 Gyres website to learn more about the issue and how one can avoid using balloons, and other single use plastics.